Blog & ResourcesIndustry TrendsProduct & Support The Real Story on Low-Quality Content Sites and How They Impact Programmatic Advertising Explore the impact of low-quality content sites on programmatic advertising performance. Having a better third-party…MarketronFebruary 16, 2024
Blog & ResourcesFor Sales ManagersProduct & Support Low-Quality Impressions Are a Red Flag in Choosing a Third-Party Digital Solution Selecting a third-party digital solution requires much assessment. Low-quality impressions are a red flag to…MarketronNovember 8, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Impact of the Writers and Actors Strikes on TV Ad Revenue Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…MarketronOctober 4, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV Find out how local TV ad sales can get more national brand dollars with scatter…MarketronSeptember 21, 2023
Blog & ResourcesFor Sales ManagersProduct & Support What’s the Real Quality of Your DSP Inventory? The quality of your DSP inventory could be lowering the performance of your customers’ advertising…MarketronJune 21, 2023
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022