inventory Archives - Marketron Broadcast Solutions

The Scatter Buy Situation: The Absence of New Programming Brings Extra Inventory to Sale

Blog & Resources Industry Trends Product & Support

The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV

Find out how local TV ad sales can get more national brand dollars with scatter…

MarketronSeptember 21, 2023

dsp-inventory-quality

Blog & Resources For Sales Managers Product & Support

What’s the Real Quality of Your DSP Inventory?

The quality of your DSP inventory could be lowering the performance of your customers’ advertising…

MarketronJune 21, 2023

OTA TV Ad Revenue

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022