Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same The latest RAB-Borrell digital sales for radio benchmarking report revealed that small radio stations saw…MarketronFebruary 28, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms? Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.MarketronFebruary 12, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Electronic Payment Adoption: 4 Strategies for Radio Stations Electronic payment adoption requires a strategic plan. Get tips on how to get staff and…MarketronFebruary 6, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 2024 Radio Revenue Outlook Explore the projections for radio revenue in 2024. View data, trends and takeaways on what…MarketronJanuary 29, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Introducing the New Marketron NXT Training Academy The Marketron NXT Training Academy is all new for 2024. Explore its features and how…MarketronJanuary 24, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…MarketronJanuary 23, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Managed Service Fees and Monthly Minimums Impact Your Digital Advertising Sales Margins Managed service fees and monthly minimums can impact digital advertising sales margins. Protect your profits…MarketronJanuary 17, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…MarketronJanuary 2, 2024
Blog & ResourcesFor Sales ManagersProduct & Support How Transparent Is Your Digital Advertising Reporting? 5 Areas It Should Cover Transparent digital advertising reporting is critical to explaining performance and gaining renewals. Find out what…MarketronDecember 8, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Marketron NXT and Integration Options: Connect Third-Party Digital with Other Applications Explore Marketron NXT third-party digital integration options. Find out how NXT connects to other platforms…MarketronNovember 30, 2023