local Archives - Marketron Broadcast Solutions

Digital-First vs. Radio-First? Why Not Local-First?

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Digital-First vs. Radio-First? Why Not Local-First?

The new strategy for radio doesn’t need to choose between digital-first or radio-first. Instead, the…

MarketronMarch 25, 2025

The Top Operational Challenges for Local Radio Selling

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The Top Operational Challenges for Local Radio Selling

Local radio selling faces many operational challenges. Explore how to overcome these with streamlined processes…

MarketronJanuary 24, 2025

How Can National Brands Use Local Radio Advertising in 2025?

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How Can National Brands Use Local Radio Advertising in 2025?

Get insights on how national brands may use radio local advertising in 2025. They appreciate…

MarketronJanuary 16, 2025

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

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Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…

MarketronNovember 3, 2023

How to Succeed in Local Digital Ad Sales in a Small Market

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How to Succeed in Local Digital Ad Sales in a Small Market

Local media sellers can get tips on how to succeed in local digital ad sales…

MarketronSeptember 6, 2023

Online Sports Betting Ads Offer New Opportunities for Local TV Markets

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Online Sports Betting Ads Offer New Opportunities for Local TV Markets

Online sports betting represents a big opportunity for local TV advertising. Find out why it…

MarketronMarch 22, 2022

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022