television Archives - Marketron Broadcast Solutions

TV Advertising Is the Top Influencer in the Purchase Funnel

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TV Advertising Is the Top Influencer in the Purchase Funnel

New data reveals that TV advertising is the top influencer at all stages of the…

MarketronJuly 21, 2022

Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

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Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars

Video ad spend is on track to grow 26% in 2022, with CTV being the…

MarketronJune 29, 2022

OTT/CTV Ad Revenue and Broadcast TV Impact | Marketron

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OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV?

OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…

MarketronJune 24, 2022

Online Sports Betting Ads Offer New Opportunities for Local TV Markets

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Online Sports Betting Ads Offer New Opportunities for Local TV Markets

Online sports betting represents a big opportunity for local TV advertising. Find out why it…

MarketronMarch 22, 2022

What Economic Trends Will Impact TV Ad Spend

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What Economic Trends Will Impact TV Ad Spend in 2022?

The U.S. economy always plays a role in TV ad spend. Learn what factors will…

MarketronMarch 3, 2022

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

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A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022

The Straight-Up Facts: Debunking Dynamic Pricing Myths

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The Straight-Up Facts: Debunking Dynamic Pricing Myths

Dynamic pricing in broadcast media sales can deliver more top-line revenue. In this post, we…

MarketronFebruary 7, 2022

Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

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Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue

Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…

MarketronDecember 1, 2021