traffic software Archives - Marketron Broadcast Solutions

Rate Analysis Reporting for Political Advertising Compliance`

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Rate Analysis Reporting for Political Advertising Compliance

Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should…

MarketronMay 24, 2026

Ask the Expert: How Does Technology Help Traffic Managers?

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Ask the Expert: How Does Technology Help Traffic Managers?

In this Ask the Expert, Marcia Chase describes how evolving technology helps traffic managers be…

MarketronMay 9, 2025

Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

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Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.

MarketronFebruary 12, 2024

Looking for a New Traffic Manager? Why It Can Be a Challenge for Many Stations

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Looking for a New Traffic Manager? Why It Can Be a Challenge for Many Stations

A traffic manager plays a key role in radio operations. When stations have gaps here,…

MarketronDecember 7, 2022