traffic software Archives - Marketron Broadcast Solutions

Ask the Expert: How Does Technology Help Traffic Managers?

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Ask the Expert: How Does Technology Help Traffic Managers?

In this Ask the Expert, Marcia Chase describes how evolving technology helps traffic managers be…

MarketronMay 9, 2025

Rate Analysis Reporting for Political Advertising Compliance`

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Rate Analysis Reporting for Political Advertising Compliance

Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should…

MarketronJuly 12, 2024

Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

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Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms?

Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.

MarketronFebruary 12, 2024

Looking for a New Traffic Manager? Why It Can Be a Challenge for Many Stations

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Looking for a New Traffic Manager? Why It Can Be a Challenge for Many Stations

A traffic manager plays a key role in radio operations. When stations have gaps here,…

MarketronDecember 7, 2022