Month 6 is the finish line
but the goal was never just to finish. The goal was to build something that runs on its own. This month is about making sure it does.
Four things close out the program the right way.
First: Confirm Ongoing Ownership and Reporting Cadence
The rollout had a clear structure. Going forward, that structure needs to live in your normal operations not in the program.
- Confirm who owns weekly DSO reporting.
- Confirm who maintains the exception log.
- Confirm who prepares the monthly scorecard update and who reviews it.
Lock in the reporting cadence as a permanent recurring item
- Weekly for the Business Manager
- Monthly for the GM
- Quarterly for station leadership.
Document Final Standards and Exception Rules
Your market has been operating the standard for months. Now write it down.
What does electronic-first mean at your station? What qualifies as a documented exception? What’s the approval process for a new check account? What happens when an account hits 60 days without converting?
These answers exist in practice but they need to exist on paper. Documented standards survive staff turnover. They make onboarding faster. They prevent the same questions from being answered differently by different people six months from now.
Archive Completed Checklists
Your completed implementation checklist is more than a record of what you did. It’s a reference document for every Business Manager, AE, and GM who comes after you.
Archive it. Store it somewhere accessible. When a new staff member joins and needs to understand how the station operates its payment workflow, this is where they start.
Celebrate the Win
Six months ago this was a plan on paper. Now it’s how your markets operate invoices going out electronically, payments coming in faster, DSO trending down, and a team that knows the standard and holds it.
That’s worth recognizing. Acknowledge the markets that led, the Business Managers who drove execution, and the AEs who had the advertiser conversations that moved the needle. Closing a program well is part of what makes the next one easier to launch.
