Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How to Increase Your Share of Obtainable Digital Revenue in Your Market Get tips on how to increase your share of your market’s obtainable digital revenue. Explore…MarketronJuly 12, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…MarketronJuly 11, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Digital Advertising Is Mostly a Commodity — How to Make Your Offerings Stand Out Digital advertising is mostly a commodity in terms of tactics and products. Learn how to…MarketronJuly 9, 2024
Blog & ResourcesIndustry TrendsProduct & Support Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership Most stations are eager to reduce operational costs. If so, they must consider the total…MarketronJune 4, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Radio Advertising Boosts Campaign Performance, Making It the Perfect Complement to Digital Radio advertising can double the effectiveness of a campaign, according to new data. Explore insights…MarketronJune 3, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Can Radio Get a Bigger Share of Local Advertising Dollars? Radio receives a disproportionate amount of local advertising dollars compared to its reach and ROI.…MarketronMay 28, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth Q1 2024 earnings reports showed growth for local media organizations, mostly due to digital ad…MarketronMay 16, 2024
Blog & ResourcesFor Sales ManagersMarketron NewsProduct & Support Marketron NXT Feature Spotlight: Multiple Campaigns Per Tactic in One Proposal Marketron NXT now has multiple campaigns per tactic as an option for digital advertising proposals.…MarketronMay 10, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Radio Political Advertising: Why It Creates the Most Reach Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…MarketronApril 30, 2024
Blog & ResourcesIndustry Trends 2024 NAB Review: Trends and Insights for Local Media Explore insights and trends for local media from the 2024 NAB Show. Find out about…MarketronApril 26, 2024