Blog & ResourcesIndustry TrendsProduct & Support 2024 Political Advertising Opportunities for Local Media Companies Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…MarketronMarch 5, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Introducing the New Marketron NXT Training Academy The Marketron NXT Training Academy is all new for 2024. Explore its features and how…MarketronJanuary 24, 2024
Blog & ResourcesCase StudiesProduct & Support Case Study: Radio Mankato Wins Renewals with the Support of Marketron Third-Party Digital Platforms Learn how Radio Mankato uses Marketron third-party digital solutions to deliver high-performing ad campaigns and…MarketronDecember 8, 2023
Blog & ResourcesProduct & Support Marketron NXT Feature Spotlight: The Proposal Tool Improves Efficiency by Streamlining the Process Explore the Marketron NXT proposal tool. Learn how it streamlines the process and improves efficiency…MarketronNovember 10, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Low-Quality Impressions Are a Red Flag in Choosing a Third-Party Digital Solution Selecting a third-party digital solution requires much assessment. Low-quality impressions are a red flag to…MarketronNovember 8, 2023
Blog & ResourcesIndustry Trends Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…MarketronNovember 3, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns The 2024 election will bring lots of local ad dollars. Find out what features your…MarketronOctober 11, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…MarketronAugust 30, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…MarketronJuly 28, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Campaign Reporting Is a Key Feature Your Third-Party Digital Platform Should Include Digital advertising campaign reporting is a key feature for your third-party digital platform. Find out…MarketronJuly 25, 2023