Industry Leader Will Advise on Strategy for Further Growth and Continued Innovation in the Broadcast Industry
HAILEY, Idaho — April 16, 2020 — Marketron, the leading provider of enterprise revenue management and digital software solutions, today announced that Drew Horowitz has joined the company’s board of directors. A prominent figure in radio broadcasting, Horowitz will help guide Marketron as the company explores new opportunities for revenue growth and pursues further innovation in support of the broadcast industry.
“Drew has been a valuable advisor to Marketron for years, and we feel extremely privileged to now call him a Marketron board member,” said Marketron CEO Jim Howard. “Drawing on his experience at all levels of the industry, Drew will continue to help us stay ahead of the curve in developing the products and services the radio industry needs in order to thrive. Like everyone at Marketron, he cares about the broadcast community, and he is committed to making radio as successful as it can be, even in these challenging times.”
Horowitz is the founder of Gemini Strategies & Advisories, which he launched earlier this year after nearly a decade with Hubbard Radio. As president and chief operating officer (COO) at Hubbard Radio, he oversaw operations in eight major metropolitan areas across the United States. He previously served as executive vice president and COO at Bonneville International Corporation, as general manager at WTMX Radio/Chicago, and as principal/COO at Lakeshore Communications. Early in his broadcast career, Horowitz held various management positions, including vice president and general manager at WFYR Radio/Chicago and vice president and general manager at WUSN Radio/Chicago.
Horowitz has earned national recognition and honors as both a broadcaster and a manager. He has been named the No. 1 manager in radio and made Radio Ink magazine’s 40 Most Influential Broadcasters list for five consecutive years. While managing the Bonneville Chicago properties, he led them to four NAB Crystal Radio Awards for excellence in community service. As president/COO at Hubbard Radio, Horowitz continued that legacy by guiding his team to an industry-leading number of Crystal Awards.
“In this period of uncertainty, it’s more important than ever to provide broadcasters with innovative new revenue-generation solutions and to foster successful adoption of digital tactics within their advertising portfolios,” said Horowitz. “I look forward to working even more closely with Marketron’s board members and executive team to achieve these goals and support the future of broadcasting.”
“At Diversis Capital, we partner with technology companies to accelerate growth, which requires industry expertise and insight,” said Kevin Ma, managing director of Diversis Capital. “Drew is an innovator and proven leader in the broadcast industry. Adding him to Marketron’s board of directors strengthens the organization’s commitment to the success of broadcasters now and in the future.”
Further information about Marketron and the company’s products and services is available at www.marketron.com.
Marketron is a leading provider of enterprise revenue and profitability management solutions for radio, television, and digital outlets. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities. With expertise built on 50 years of industry leadership, Marketron proudly supports the broadcast industry at the local, state, and international levels, serving more than 7,000 media organizations globally and managing $15 billion in annual U.S. advertising revenue. Marketron is owned by Diversis Capital. To learn more visit www.marketron.com
About Diversis Capital
Founded in 2013, Diversis is a software and technology focused private equity fund that invests in lower middle-market companies, targeting situations where it can add unique value in helping a company reach the next level. With a collaborative approach to investing, its Operating Partners and Strategic Advisors work alongside management teams to help build successful organizations positioned for long-term growth. For additional information, visit www.diversis.com.