Blog & ResourcesFor Sales ManagersIndustry Trends Political Advertising Update: What Radio Needs to Do Right Now Radio stations have opportunities to gain more political advertising after surprising shakeups in the 2024…MarketronJuly 22, 2024
Blog & ResourcesIndustry TrendsProduct & Support What Are Radio Traffic Software Bundles? Your radio traffic software should deliver value-added services that ensure efficiency and streamlined workflows for…MarketronJuly 16, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Rate Analysis Reporting for Political Advertising Compliance Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should…MarketronJuly 12, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How to Increase Your Share of Obtainable Digital Revenue in Your Market Get tips on how to increase your share of your market’s obtainable digital revenue. Explore…MarketronJuly 12, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…MarketronJuly 11, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Digital Advertising Is Mostly a Commodity — How to Make Your Offerings Stand Out Digital advertising is mostly a commodity in terms of tactics and products. Learn how to…MarketronJuly 9, 2024
Product & SupportWebinars & Events Tech Over Checks: Modernize Your Station’s Payment Ecosystem On-Demand Webinar Watch this webinar featuring electronic payment experts. Learn why you should adopt technology to simplify…MarketronJune 13, 2024
Blog & ResourcesIndustry TrendsProduct & Support Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair More consumers are abandoning linear TV viewing. Filling the gap of this lost reach requires…MarketronJune 7, 2024
Blog & ResourcesIndustry TrendsProduct & Support Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership Most stations are eager to reduce operational costs. If so, they must consider the total…MarketronJune 4, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Radio Advertising Boosts Campaign Performance, Making It the Perfect Complement to Digital Radio advertising can double the effectiveness of a campaign, according to new data. Explore insights…MarketronJune 3, 2024