Blog & ResourcesFor Sales ManagersProduct & Support Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…MarketronMay 30, 2023
Blog & ResourcesProduct & Support Tiered vs. Flat Processing Fees: Get the Facts on Electronic Payment Charges Find out the facts on tiered vs. flat processing fees for electronic payments. Learn why…MarketronMay 25, 2023
Blog & ResourcesIndustry Trends Why Local Advertising Creative Needs More Empathy: Helping Advertisers Connect with Audiences Local advertising creative should connect companies with customers through empathy. Check out these tips on…MarketronMay 18, 2023
Blog & ResourcesProduct & Support How to Compete for Larger Companies’ Digital Budgets: Why Being Local Matters Many media companies find it challenging to compete for larger companies’ digital budgets. Get tips…MarketronMay 10, 2023
Blog & ResourcesProduct & Support Manual vs. Cloud-Based Traffic Production Workflows Learn about manual vs. cloud-based production workflows. With the cloud, you have more flexibility and…MarketronMay 10, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Media Company Easy to Do Business With? A Look at What Could be Derailing Relationships Being easy to do business with matters to your advertisers. Find out what may be…MarketronApril 27, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends Are Sales Best Practices Documented or Only in Sellers’ Heads? Documenting sales best practices is key to driving better performance and consistency. Find out how…MarketronApril 27, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 NAB Show Recap: Trends and Insights for Local Media Sellers Check out our NAB 2023 recap with insights and trends for local media sellers. Explore…MarketronApril 24, 2023
Blog & ResourcesIndustry Trends Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them A new study revealed new streaming ad formats perform better than others. Find out what…MarketronApril 17, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023