An essential part of any third-party digital advertising platform is campaign performance reporting. It delivers insights and transparency on how each tactic performed. Local media sellers use the information to review with advertisers and ensure the optimization of campaigns.
Marketron NXT, the only third-party digital ad tech designed for radio, has launched new reporting features and a dashboard that’s modern and easy to navigate. Our development and product teams have been busy working on this rollout, and many of the upgrades and new look are in direct response to customer feedback. We made the things you wanted to see most a priority!
Let’s take a look at what’s new.
A Dashboard You’ll Love
The new, sleek user interface arranges each data point so that everything is easy to find and view. You can click into the metrics to learn more, as well as look at individual tactics or the entire campaign. The many data visualizations also provide a more interactive experience.
Heatmapping for Geography
Understanding where ads are served is critical, and the new heatmapping features color coding. The darker the ZIP code, the higher the penetration. You can also click each ZIP code and view general demographics for the area.
Enhanced Export Capabilities
Every table of data is exportable as a CSV file should you need it in this format. The campaign performance dashboard is also available for download as a PDF. The PDF’s new layout is clean and ready to deliver to customers. There’s no extra work for you.
OTT/CTV Transparency
A frequent question about streaming ads is: where did it play? While OTT/CTV ads are not purchased based on programming but rather on the targeted persona, you can view each platform where the ads were played. You can then click each logo for more details.
Creative Performance
You can isolate each creative asset for each campaign tactic. Click it to see its specific metrics.
Advertiser Login
One of the most exciting new features of the campaign performance reporting is the new portal for advertisers. Clients can log in and view the real-time metrics of their campaigns. They’ll only see campaigns assigned to them, and the portal is secure and easy to use.
Sales teams will appreciate this self-service option, which eliminates the need for manual data gathering. It’s very easy to configure and use. Having such an option could be a key differentiator among the competition for local media sales. It can also be one more reason for your customers to trust you with their business.
NXT Campaign Performance Reporting: Explore Now
NXT customers now have access to the new reporting and dashboard. You’ll find videos, how-tos and more in the Marketron Learning Center.
If you’re not using NXT and want a preview, request your custom demo today.
