HAILEY, Idaho — July 9, 2025 — Marketron, the broadcast industry’s trusted partner for revenue operations and digital advertising technology, and vCreative, the leading provider of media workflow software solutions, announced the launch of their integration between Marketron Traffic and vCreative’s vPPO platform.
This strategic integration connects two critical components of broadcast traffic and revenue, delivering many efficiency gains for users. The bidirectional workflow between vCreative and Marketron Traffic enables seamless data sharing between the platforms for spot entry and cart assignment, automating previously manual, time-consuming tasks. Stations save time, improve efficiency, decrease errors and streamline traffic operations.
With this integration, broadcasters can expect to save up to 30 seconds or more on spot entry and over one minute on cart assignments thanks to automation capabilities. Those running 5,000 spots or more can regain up to 41 hours each month on spot entry tasks and up to 83 hours a month by eliminating manual cart creation and assignment, a combined savings of up to 124 hours.
In addition to efficiency gains, users could see a reduction in errors that are often prone to occur in manual rekeying. As a result, stations could see fewer makegoods and credits.
“Efficiency has become a top priority for radio broadcasters,” said Jimshade Chaudhari, CEO of Marketron. “As technology partners, it’s our job to eliminate operational gaps. This integration with vCreative delivers a truly connected workflow, stripping out redundant tasks and streamlining daily operations.”
“At vCreative, we are deeply committed to giving broadcasters the tools they need to operate more efficiently and effectively,” said Mary DelGrande, CEO of vCreative. “This integration with Marketron Traffic is a perfect example of two industry leaders coming together to simplify complex processes. By automating critical workflows, we’re not only saving time — we’re also helping stations reduce costly errors and focus more energy on content and revenue generation.”
Industry professionals who would like to learn more about the integration can visit marketon.com/vcreative-integration.
To explore how vCreative helps streamline your media workflow, learn more at vcreativeinc.com.
About Marketron
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue, representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital.
Marketron Contact
Beth Osborne
Director, Marketing and Content
Tel: +1 704-458-7927
Email: bosborne@marketron.com
About vCreative
Built for dynamic radio, TV, and digital teams, vCreative media workflow solutions eliminate costly inefficiencies, streamline complex processes, and empower team collaboration from anywhere so you can save time and expand revenue opportunities by simplifying content production, promotions, sales, traffic, trade management, and beyond. Trusted by thousands, vCreative clients include: Audacy, TelevisaUnivision Radio & TV, Townsquare, Cumulus Media, Urban One. Discover our suite of products at www.vcreativeinc.com.
For vCreative Sales Inquiries
Email: sales@vcreativeinc.com
