Digital ad sales Archives - Marketron Broadcast Solutions

Can Radio Grow Obtainable Digital Revenue from Direct Platforms?

Blog & Resources For Sales Managers Product & Support

Can Radio Grow Obtainable Digital Revenue from Direct Platforms?

Explore how radio can grow obtainable digital revenue with strategies for competing with direct platforms…

MarketronMay 12, 2025

Most Stations Haven’t Changed Sales Comps in Three Years

Blog & Resources For Sales Managers Industry Trends

Most Stations Haven’t Changed Sales Comps in Three Years

The benchmarking report on radio digital sales revealed most stations haven’t changed sales comps in…

MarketronMay 5, 2025

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Blog & Resources For Sales Managers Industry Trends Product & Support

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Q1 2024 earnings reports showed growth for local media organizations, mostly due to digital ad…

MarketronMay 16, 2024

2024 NAB Review: Trends and Insights for Local Media

Blog & Resources Industry Trends

2024 NAB Review: Trends and Insights for Local Media

Explore insights and trends for local media from the 2024 NAB Show. Find out about…

MarketronApril 26, 2024

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

Blog & Resources For Sales Managers Industry Trends Product & Support

Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same

The latest RAB-Borrell digital sales for radio benchmarking report revealed that small radio stations saw…

MarketronFebruary 28, 2024

How to Succeed in Local Digital Ad Sales in a Small Market

Blog & Resources For Sales Managers Product & Support

How to Succeed in Local Digital Ad Sales in a Small Market

Local media sellers can get tips on how to succeed in local digital ad sales…

MarketronSeptember 6, 2023