OTT Archives - Marketron Broadcast Solutions

2025 NAB Show Review

Blog & Resources For Sales Managers Industry Trends

2025 NAB Show Review: What’s on the Minds of Radio Leaders

Explore the trends and topics discussed at the 2025 NAB Show. Learn what is on…

MarketronApril 21, 2025

Finding Budget for Digital Advertising That Doesn’t Rob Radio

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Finding Budget for Digital Advertising That Doesn’t Rob Radio

Get strategies for recommendations to local businesses on finding budget for digital advertising that doesn’t…

MarketronMarch 14, 2025

How to Address Transparency in CTV and OTT Advertising

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How to Address Transparency in CTV and OTT Advertising

Advertisers have questions about frequency and transparency in CTV and OTT advertising. Here’s how to…

MarketronFebruary 25, 2025

Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

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Unique Ad Formats Drive Engagement in Streaming: How to Leverage them in CTV/OTT Campaigns

A new study revealed new streaming ad formats perform better than others. Find out what…

MarketronDecember 2, 2024

2025 Local Digital Advertising Predictions First Look

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2025 Local Digital Advertising Predictions First Look

Get the first look at 2025 local digital advertising predictions from industry experts. See what…

MarketronNovember 25, 2024

How to Increase Your Share of Obtainable Digital Revenue in Your Market

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How to Increase Your Share of Obtainable Digital Revenue in Your Market

Get tips on how to increase your share of your market’s obtainable digital revenue. Explore…

MarketronJuly 12, 2024

Radio Political Advertising: Why It Creates the Most Reach

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2024

Key Strategies to Win Over Local Businesses Not Buying Digital from You

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Key Strategies to Win Over Local Businesses Not Buying Digital from You

Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…

MarketronMarch 21, 2024

2024 Political Advertising Opportunities for Local Media Companies

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2024 Political Advertising Opportunities for Local Media Companies

Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…

MarketronMarch 5, 2024

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024