Blog & ResourcesIndustry Trends TV Advertising Is the Top Influencer in the Purchase Funnel New data reveals that TV advertising is the top influencer at all stages of the…MarketronJuly 21, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022
Blog & ResourcesIndustry Trends Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars Video ad spend is on track to grow 26% in 2022, with CTV being the…MarketronJune 29, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV? OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…MarketronJune 24, 2022
Blog & ResourcesIndustry TrendsProduct & Support Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…MarketronMay 23, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…MarketronFebruary 23, 2022
Blog & ResourcesIndustry Trends 5 Myths Around Selling Digital Video Advertising Debunked Selling digital video can be a challenge for broadcast media salespeople. Learn how to debunk…MarketronAugust 23, 2021