Find out how local TV ad sales can get more national brand dollars with scatter…
MarketronSeptember 21, 2023
In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
Outdated technology and processes could be hindering seller performance and leading to seller turnover. Learn…
MarketronMarch 13, 2023
Local TV advertising selling is primed for a disruption. Explore the difference between selling impressions…
MarketronMarch 2, 2023
An integrated, comprehensive media sales platform accelerates sales efficiency. Find out about the value this…
MarketronFebruary 21, 2023
National advertisers spend money on local TV advertising. Explore trends and ways to increase this…
MarketronFebruary 15, 2023
The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates
Automation is valuable for local TV ad sellers. A TV sales platform that enables this…
MarketronFebruary 6, 2023
Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…
MarketronJanuary 18, 2023
Read about Marketron REV’s new avails and priority rate card functions, built to save broadcast…
MarketronNovember 15, 2022
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