Blog & ResourcesIndustry TrendsProduct & Support Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results New data suggests audio ads outperform video. Using both tactics in a campaign for local…MarketronOctober 26, 2023
Blog & ResourcesProduct & Support Gain Transparency, Efficiency and Value with Radio and TV Ad Proposals in One System Learn how to gain efficiency, transparency and value with radio and TV ad proposals in…MarketronSeptember 28, 2023
Blog & ResourcesIndustry TrendsProduct & Support Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…MarketronSeptember 14, 2023
Blog & ResourcesFor Sales ManagersProduct & Support How to Succeed in Local Digital Ad Sales in a Small Market Local media sellers can get tips on how to succeed in local digital ad sales…MarketronSeptember 6, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…MarketronAugust 30, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Third-Party Digital Platform Comparison: 7 Ways for Radio Stations to Evaluate Technology Options Review this infographic featuring a third-party digital comparison. Learn about the features you want in…MarketronAugust 28, 2023
Blog & ResourcesFor Sales ManagersProduct & Support 4 Ways Marketron REV Propels Success for Enterprise Media Companies Explore how Marketron REV propels success for enterprise media companies. The comprehensive sales platform has…MarketronAugust 28, 2023
Blog & ResourcesIndustry Trends Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…MarketronAugust 25, 2023
Blog & ResourcesIndustry Trends What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…MarketronAugust 2, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…MarketronJuly 28, 2023