Blog & ResourcesFor Sales ManagersProduct & Support Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…MarketronJuly 18, 2023
Blog & ResourcesIndustry TrendsProduct & Support Monetizing O&O Streaming Audio with Marketron REV Learn how Marketron REV enables broadcast and media companies to monetize O&O streaming audio. Find…MarketronJuly 11, 2023
Blog & ResourcesIndustry Trends Radio Advertising Delivers Impact Across the Sales Funnel Radio advertising can be effective across the sales funnel, and your advertisers need to learn…MarketronJune 26, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…MarketronJune 7, 2023
Blog & ResourcesProduct & Support Manual vs. Cloud-Based Traffic Production Workflows Learn about manual vs. cloud-based production workflows. With the cloud, you have more flexibility and…MarketronMay 10, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Media Company Easy to Do Business With? A Look at What Could be Derailing Relationships Being easy to do business with matters to your advertisers. Find out what may be…MarketronApril 27, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 NAB Show Recap: Trends and Insights for Local Media Sellers Check out our NAB 2023 recap with insights and trends for local media sellers. Explore…MarketronApril 24, 2023
Blog & ResourcesProduct & Support What Do You Need in a Traffic Production Workflow? Find out what you need in a production workflow. Learn how the right workflow can…MarketronApril 11, 2023
Blog & ResourcesProduct & Support Looking for a New Traffic Manager? Why It Can Be a Challenge for Many Stations A traffic manager plays a key role in radio operations. When stations have gaps here,…MarketronDecember 7, 2022
Blog & ResourcesCase StudiesProduct & Support Case Study: Sunrise Media Diversifies Ad Options, Competes on Equal Ground for Advertisers with Marketron Third-Party Digital Technology Sunrise Media powers third-party digital sales with Marketron technology. Find out how the company uses…MarketronDecember 1, 2022