Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Why Managing Rates via Excel Could Be Hurting Top-Line Revenue Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…MarketronMay 31, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots Optimizing rates and revenue for linear ad spots is only scalable and effective when you…MarketronMarch 9, 2022