In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…
MarketronJuly 7, 2022
Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…
MarketronMay 31, 2022
Optimizing rates and revenue for linear ad spots is only scalable and effective when you…
MarketronMarch 9, 2022
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