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How Can National Brands Use Local Radio Advertising in 2025?

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How Can National Brands Use Local Radio Advertising in 2025?

Get insights on how national brands may use radio local advertising in 2025. They appreciate…

MarketronJanuary 16, 2025

The Real Story on Low-Quality Content Sites and How They Impact Programmatic Advertising

Blog & Resources Industry Trends Product & Support

The Real Story on Low-Quality Content Sites and How They Impact Programmatic Advertising

Explore the impact of low-quality content sites on programmatic advertising performance. Having a better third-party…

MarketronFebruary 16, 2024

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Blog & Resources Industry Trends

Brands Are Investing More in Traditional Local Advertising: Find Out Why and How to Capture These Dollars

Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…

MarketronNovember 3, 2023

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

Blog & Resources Industry Trends

Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic

Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…

MarketronAugust 25, 2023

What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust

Blog & Resources Industry Trends

What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust

Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…

MarketronAugust 2, 2023

New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums

Industry Trends

New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums

New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…

MarketronMay 24, 2022

Local TV News Has High Engagement: How to Get More Ad Dollars for High-Demand Spots

Blog & Resources Industry Trends Product & Support

How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In

Local TV news has high engagement and trust. Find tips in this post for leveraging…

MarketronMay 23, 2022