Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…
MarketronOctober 4, 2023
Find out how local TV ad sales can get more national brand dollars with scatter…
MarketronSeptember 21, 2023
Find out the difference between TV households and TV-accessible households and why this change matters…
MarketronAugust 15, 2023
TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…
MarketronJuly 24, 2023
The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…
MarketronSeptember 30, 2022
New data reveals that TV advertising is the top influencer at all stages of the…
MarketronJuly 21, 2022
Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…
MarketronDecember 1, 2021
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