HAILEY, Idaho — May 14, 2025 — Marketron, the broadcast industry’s leading provider of revenue operations and digital advertising technology, celebrated its 55th year in business. Since its founding, Marketron has been a catalyst for innovation, continuously evolving and improving its solutions to meet the needs of the broadcast industry. As rapid change has become part of the landscape, Marketron has worked side-by-side with radio to help them grow revenue, protect profits and achieve operational efficiency.
“For more than five decades, Marketron has been a trusted partner in the media industry, empowering broadcasters with the tools they need to grow revenue and streamline operations,” said Jimshade Chaudhari, CEO at Marketron. “While our technology and the media landscape have transformed significantly, our commitment to innovation and customer success has remained constant.”
Marketron’s journey has included many groundbreaking advancements, from pioneering traffic and billing solutions to building its own designed-for-radio digital advertising sales platform. Further, its recent investment in integrations between its traffic, digital and electronic payments systems has created a unified ecosystem.
Recognizing the need to connect other software to its products, the company developed the Marketron Integration Suite. Its open APIs (application programming interfaces) and pre-built connectors allow users to build a better, more optimized tech stack that is ready for the future.
As Marketron celebrates this milestone, the company looks ahead, focusing on continued innovation and investment and developing new technologies to shape the next generation of media revenue solutions.
“Reaching 55 years is a testament to our team, partners and clients who have supported us throughout the years,” added Todd Kalman, Chief Revenue Officer. “We are more excited than ever about what’s to come as we continue to redefine what’s possible for media companies and their revenue-driving efforts.”
For more information about Marketron and its innovative solutions, visit Marketron.com.
About Marketron
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital.
Marketron Contact
Beth Osborne
Director, Marketing and Content
Tel: +1 704-458-7927
Email: bosborne@marketron.com
