Blog & ResourcesIndustry TrendsProduct & Support 2024 Political Advertising Opportunities for Local Media Companies Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…MarketronMarch 5, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms? Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.MarketronFebruary 12, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 2024 Radio Revenue Outlook Explore the projections for radio revenue in 2024. View data, trends and takeaways on what…MarketronJanuary 29, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Managed Service Fees and Monthly Minimums Impact Your Digital Advertising Sales Margins Managed service fees and monthly minimums can impact digital advertising sales margins. Protect your profits…MarketronJanuary 17, 2024
Blog & ResourcesCase StudiesProduct & Support Case Study: Radio Mankato Wins Renewals with the Support of Marketron Third-Party Digital Platforms Learn how Radio Mankato uses Marketron third-party digital solutions to deliver high-performing ad campaigns and…MarketronDecember 8, 2023
Blog & ResourcesIndustry TrendsProduct & Support Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…MarketronSeptember 14, 2023
Blog & ResourcesFor Sales ManagersProduct & Support How to Succeed in Local Digital Ad Sales in a Small Market Local media sellers can get tips on how to succeed in local digital ad sales…MarketronSeptember 6, 2023
Blog & ResourcesCase StudiesProduct & Support Case Study: Sunrise Media Diversifies Ad Options, Competes on Equal Ground for Advertisers with Marketron Third-Party Digital Technology Sunrise Media powers third-party digital sales with Marketron technology. Find out how the company uses…MarketronDecember 1, 2022
Blog & ResourcesIndustry TrendsProduct & Support 4 Reasons You’re Missing Out on Digital Advertising Revenue and How to Overcome Them Hitting digital advertising revenue numbers can be a challenge for media sellers. Explore why you’re…MarketronAugust 9, 2022
For Sales ManagersPress Release Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…MarketronAugust 8, 2022