Blog & ResourcesProduct & Support Case Study: Sunrise Media Diversifies Ad Options, Competes on Equal Ground for Advertisers with Marketron Third-Party Digital Technology Sunrise Media powers third-party digital sales with Marketron technology. Find out how the company uses…MarketronDecember 1, 2022
Blog & ResourcesIndustry TrendsProduct & Support 4 Reasons You’re Missing Out on Digital Advertising Revenue and How to Overcome Them Hitting digital advertising revenue numbers can be a challenge for media sellers. Explore why you’re…MarketronAugust 9, 2022
For Sales ManagersPress Release Marketron Introduces ROI Calculator for Forecasting OTA and Digital Revenue and Comparing Results to Industry Averages Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…MarketronAugust 8, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Why Managing Rates via Excel Could Be Hurting Top-Line Revenue Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…MarketronMay 31, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots Optimizing rates and revenue for linear ad spots is only scalable and effective when you…MarketronMarch 9, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…MarketronMarch 1, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing for TV Advertising: A Great Way to Maximize Revenue Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…MarketronDecember 1, 2021
Blog & ResourcesFor Sales ManagersProduct & Support Beasley Media Group Leverages Marketron Integration Capabilities to Increase Revenue Opportunities and Save Time Learn how Beasley Media Group leverages Marketron integration capabilities to increase revenue opportunities and save…MarketronNovember 30, 2021