Sunrise Media powers third-party digital sales with Marketron technology. Find out how the company uses…
MarketronDecember 1, 2022
Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…
MarketronAugust 8, 2022
Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…
MarketronJune 27, 2022
Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…
MarketronJune 24, 2022
Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…
MarketronMay 31, 2022
Optimizing rates and revenue for linear ad spots is only scalable and effective when you…
MarketronMarch 9, 2022
With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…
MarketronMarch 1, 2022
Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…
MarketronDecember 1, 2021
Learn how Beasley Media Group leverages Marketron integration capabilities to increase revenue opportunities and save…
MarketronNovember 30, 2021
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