Blog & ResourcesProduct & Support Case Study: Condensed Invoices for Radio Advertisers Save Legend Communications Time and Money Condensed invoices helped Legend Communications save time and costs. Read their story in this Marketron…MarketronJanuary 10, 2023
Blog & ResourcesProduct & Support Looking for a New Traffic Manager? Why It Can Be a Challenge for Many Stations A traffic manager plays a key role in radio operations. When stations have gaps here,…MarketronDecember 7, 2022
Blog & ResourcesProduct & Support Case Study: Sunrise Media Diversifies Ad Options, Competes on Equal Ground for Advertisers with Marketron Third-Party Digital Technology Sunrise Media powers third-party digital sales with Marketron technology. Find out how the company uses…MarketronDecember 1, 2022
Blog & ResourcesProduct & Support Case Study: Nebraska Rural Radio Association Scales Third-Party Digital Selling Across Markets, Fulfilling Clients’ Ad Needs and Driving Revenue Nebraska Rural Radio Association uses Marketron NXT to scale third-party digital ad selling across markets,…MarketronNovember 28, 2022
Blog & ResourcesProduct & Support Case Study: Doxa Wave Leverages Traffic System Training to Reduce Costs and Accelerate Proficiency Doxa Wave relies on Marketron traffic experts to support new users, helping the company reduce…MarketronNovember 8, 2022
Blog & ResourcesIndustry TrendsProduct & Support Why Radio and TV Advertisers Should Look Beyond Generational Targeting Generational targeting related to programming placement is in need of a revamp for TV and…MarketronSeptember 22, 2022
Blog & ResourcesIndustry TrendsProduct & Support Study Reveals AM/FM Radio Advertising Helps Brands Create and Convert Demand AM/FM radio advertising plays a significant role in creating and converting demand. Find out how…MarketronSeptember 15, 2022
Blog & ResourcesIndustry Trends Political Advertising Strategies for Media Sellers: Q&A As a follow-up to our political advertising webinar, here are more political advertising strategies for…MarketronJuly 7, 2022
Blog & ResourcesIndustry Trends Data Reveals Radio Listeners Have High Purchase Intent, Proving the Importance of the Channel New data on AM/FM radio listeners reports that this group has high purchase intent. That’s…MarketronJune 29, 2022
Industry Trends New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…MarketronMay 24, 2022