Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…
MarketronAugust 25, 2023
Learn everything your media company needs to know about electronic payment security and compliance in…
MarketronAugust 21, 2023
Find out the difference between TV households and TV-accessible households and why this change matters…
MarketronAugust 15, 2023
Learn how to use data to understand performance and pipelines in local TV sales. This…
MarketronAugust 9, 2023
Read the ultimate guide to digital sales compensation for media companies. Get insights for how…
MarketronAugust 8, 2023
Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…
MarketronAugust 2, 2023
Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…
MarketronJuly 28, 2023
Digital advertising campaign reporting is a key feature for your third-party digital platform. Find out…
MarketronJuly 25, 2023
TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…
MarketronJuly 24, 2023
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