Blog & ResourcesIndustry Trends Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…MarketronAugust 25, 2023
Blog & ResourcesProduct & Support Case Study: PayNow Helps Northshore Media Group Reduce Costs, Manual Work and Days Outstanding Northshore Media Group adopted PayNow for electronic invoicing and payments. See how it reduced costs,…MarketronAugust 22, 2023
Blog & ResourcesProduct & Support Everything Media Companies Need to Know About Electronic Payment Security and Compliance Learn everything your media company needs to know about electronic payment security and compliance in…MarketronAugust 21, 2023
Blog & ResourcesIndustry Trends TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement? Find out the difference between TV households and TV-accessible households and why this change matters…MarketronAugust 15, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Using Data to Understand Seller Performance and Pipelines in Local TV Sales Learn how to use data to understand performance and pipelines in local TV sales. This…MarketronAugust 9, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends The Ultimate Guide to Digital Sales Compensation for Media Companies Read the ultimate guide to digital sales compensation for media companies. Get insights for how…MarketronAugust 8, 2023
Blog & ResourcesIndustry Trends What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…MarketronAugust 2, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…MarketronJuly 28, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Campaign Reporting Is a Key Feature Your Third-Party Digital Platform Should Include Digital advertising campaign reporting is a key feature for your third-party digital platform. Find out…MarketronJuly 25, 2023
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023