Blog & ResourcesIndustry Trends How Will National Advertisers Leverage Local TV Advertising in 2023? National advertisers spend money on local TV advertising. Explore trends and ways to increase this…MarketronFebruary 15, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support New Infrastructure Spending Creates Job Demand: Help Trades with Recruitment Advertising Infrastructure spending will accelerate in 2023, but trades are struggling to staff. You can help…MarketronFebruary 10, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Digital Advertising: 6 Verticals to Focus on in 2023 Find out which verticals will be the best targets for local digital advertising sales. Forecasts…MarketronFebruary 7, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesIndustry TrendsProduct & Support What Is an Effective Rate, and Why Does It Matter in Payment Processing? Find out what effective rate is and how to calculate it. Learn about why it…MarketronJanuary 25, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Pay for Performance Streamlines Local TV Ad Buying and Selling Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…MarketronJanuary 18, 2023
Blog & ResourcesIndustry TrendsProduct & Support Why SEM Campaign Execution Should Be Part of Your Cross-Channel Advertising Platform SEM is a critical digital advertising tactic. Your cross-channel advertising platform should include SEM campaign…MarketronJanuary 15, 2023
Blog & ResourcesProduct & Support Case Study: Hub City Radio Wins Six-Figure Digital Account Using Marketron NXT In this case study, find out how Hub City Radio won a six-figure third-party digital…MarketronJanuary 13, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…MarketronJanuary 12, 2023