National advertisers spend money on local TV advertising. Explore trends and ways to increase this…
MarketronFebruary 15, 2023
Find out which verticals will be the best targets for local digital advertising sales. Forecasts…
MarketronFebruary 7, 2023
The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates
Automation is valuable for local TV ad sellers. A TV sales platform that enables this…
MarketronFebruary 6, 2023
Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
Find out what effective rate is and how to calculate it. Learn about why it…
MarketronJanuary 25, 2023
Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…
MarketronJanuary 18, 2023
SEM is a critical digital advertising tactic. Your cross-channel advertising platform should include SEM campaign…
MarketronJanuary 15, 2023
In this case study, find out how Hub City Radio won a six-figure third-party digital…
MarketronJanuary 13, 2023
An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…
MarketronJanuary 12, 2023
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