Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Outsourcing Digital Advertising to Agencies: 5 Reasons It’s Not a Sustainable Business Model Some media companies are outsourcing digital advertising to agencies. It seems easy but isn’t sustainable.…MarketronJuly 18, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Modern Traffic Department: How Optimized, Innovative Technology Meets Your Needs for Now and the Future Download our new e-book on the modern traffic department. Explore what a radio traffic system…MarketronJuly 12, 2023
Blog & ResourcesIndustry TrendsProduct & Support Monetizing O&O Streaming Audio with Marketron REV Learn how Marketron REV enables broadcast and media companies to monetize O&O streaming audio. Find…MarketronJuly 11, 2023
Blog & ResourcesProduct & Support ACH Electronic Payments Benefit You and Your Advertisers ACH electronic payments are an option for your advertisers. Find out why they are a…MarketronJuly 11, 2023
Blog & ResourcesIndustry Trends Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…MarketronJune 26, 2023
Blog & ResourcesIndustry Trends Radio Advertising Delivers Impact Across the Sales Funnel Radio advertising can be effective across the sales funnel, and your advertisers need to learn…MarketronJune 26, 2023
Blog & ResourcesFor Sales ManagersProduct & Support What’s the Real Quality of Your DSP Inventory? The quality of your DSP inventory could be lowering the performance of your customers’ advertising…MarketronJune 21, 2023
Blog & ResourcesFor Sales ManagersProduct & Support The Three Key Components for Third-Party Digital Sales Success For media companies to find success and revenue growth from third-party digital sales, they need…MarketronJune 15, 2023
Blog & ResourcesProduct & Support Why Your Electronic Payment Solution Needs Guest Checkout Features Find out about the benefits of guest checkout features for your electronic payment solution. It…MarketronJune 12, 2023