HAILEY, Idaho — January 16, 2024 — Marketron, the broadcast industry’s leading technology provider for more scalable, predictable and reliable revenue, today announced the appointment of Jimshade Chaudhari as CEO and the acquisition of Marketron REV by Imagine Communications.
Imagine Communications and Marketron have signed a definitive agreement for Imagine to acquire the award-winning Marketron REV broadcast sales and order management platform. REV integrates access to real-time inventory, ratings and dynamic pricing, allowing salespeople to deliver more revenue more effectively.
“With REV, our team built and delivered something unique and highly valuable for TV broadcasters looking to transform daily sales operations and to maximize revenue while preparing for a future of converged orders,” said Jimshade Chaudhari, CEO of Marketron. “We leave REV in the highly experienced and capable hands of the team at Imagine. Meanwhile, Marketron will continue our commitment and focus on innovation and revenue-driving technology for radio broadcasters, which is where our roots are.”
The acquisition of REV also coincides with transitions on the Marketron executive team. Jimshade Chaudhari, who has been the senior vice president of product at Marketron since 2019, will now serve as CEO of the company. Jim Howard, CEO for the past 5 years, will be returning to his role as Board Chair. “We want to thank and congratulate Jim for leading Marketron to a return to rapid, consistent and profitable growth”, said Kevin Ma, Managing Director at Diversis Capital.
Chaudhari brings with him extensive product experience to his new position, having successfully driven the strategy, roadmap, user experience and customer adoption across Marketron’s portfolio of products for the past 5 years. Prior to joining Marketron he led product, marketing and business development organizations in highly competitive industries, including his role as vice president of product and partnerships at Sling TV.
“Jimshade led the transformation of the product portfolio to an integrated broadcast and digital offering, enabling transformation of the radio industry into the next stage of its development. I can think of no one better than Jimshade to continue to lead Marketron forward,” said Howard.
“I am honored to lead Marketron’s talented team,” said Chaudhari. “Together, we’re committed to continue developing innovative products and services that will help our customers succeed in the ever-changing world of broadcast and media.”
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 7,000 media organizations globally and manages $7 billion in annual U.S. advertising revenue representing more than 1.5 million advertisers. Marketron is owned by Diversis Capital.
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