Blog & ResourcesIndustry TrendsProduct & Support Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results New data suggests audio ads outperform video. Using both tactics in a campaign for local…MarketronOctober 26, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns The 2024 election will bring lots of local ad dollars. Find out what features your…MarketronOctober 11, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Impact of the Writers and Actors Strikes on TV Ad Revenue Get insights on how the writers and actors strikes have impacted TV ad revenue. Less…MarketronOctober 4, 2023
Blog & ResourcesProduct & Support Gain Transparency, Efficiency and Value with Radio and TV Ad Proposals in One System Learn how to gain efficiency, transparency and value with radio and TV ad proposals in…MarketronSeptember 28, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Scatter Buy Situation: The Absence of New Programming Brings Extra Budget Dollars for Local TV Find out how local TV ad sales can get more national brand dollars with scatter…MarketronSeptember 21, 2023
Product & SupportWebinars & Events PayNow: Make Payments More Profitable On-Demand Webinar Watch the on-demand PayNow: Make Payments More Profitable webinar to learn how the right payment…MarketronSeptember 21, 2023
Blog & ResourcesIndustry TrendsProduct & Support Radio Traffic Platform Consulting Solutions from Marketron Learn about radio traffic platform consulting solutions Marketron offers and how you can make your…MarketronSeptember 20, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support CTV Advertising Is Exploding; Sell It with Marketron NXT CTV advertising is a fast-growing segment of local media sales. Explore how you can use…MarketronSeptember 14, 2023
Blog & ResourcesIndustry TrendsProduct & Support Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…MarketronSeptember 14, 2023
Blog & ResourcesFor Sales ManagersProduct & Support How to Succeed in Local Digital Ad Sales in a Small Market Local media sellers can get tips on how to succeed in local digital ad sales…MarketronSeptember 6, 2023