Industry Trends Archives - Page 3 of 19 - Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

How to Address Transparency in CTV and OTT Advertising

Advertisers have questions about frequency and transparency in CTV and OTT advertising. Here’s how to…

MarketronFebruary 25, 2025

Blog & Resources Industry Trends Product & Support

Why Should Radio Stations Prioritize Advertiser Electronic Payment Adoption in 2025?

Learn why radio should prioritize advertiser electronic payment adoption in 2025 and what strategies to…

MarketronFebruary 21, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

4 Strategies for Improving Digital Advertising Margins

Learn about actionable strategies to improve digital advertising margins. Ensure revenue translates to profits.

MarketronFebruary 19, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio’s Local Business Advertising Toolkit for Digital

Win more digital dollars with a well-stocked local business advertising toolbox. Find out the key…

MarketronFebruary 18, 2025

Blog & Resources Industry Trends

Why Radio and Digital Advertising Should Look Beyond Generational Targeting

Generational targeting can have biases and misconceptions. Learn why it shouldn’t be the only targeting…

MarketronFebruary 7, 2025

Blog & Resources Industry Trends Product & Support

Tips on Managing Collections with Smart Technology

Learn how smart technology can help radio stations with managing collections for past due advertising…

MarketronJanuary 29, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

The Top Operational Challenges for Local Radio Selling

Local radio selling faces many operational challenges. Explore how to overcome these with streamlined processes…

MarketronJanuary 24, 2025

Blog & Resources Industry Trends Product & Support

How Marketron Traffic and Marketron NXT Propel Success for Enterprise Radio Companies

Learn how Marketron Traffic and Marketron NXT propel success for enterprise radio companies with a…

MarketronJanuary 6, 2025

Blog & Resources Industry Trends Product & Support

5 Benefits of Electronic Payments Integrated with Your Traffic System

The integration of electronic payments with your traffic system delivers many benefits. Find out the…

MarketronDecember 30, 2024

Blog & Resources Industry Trends Product & Support

Is Your Radio Traffic System Really Capable of Integrating with Other Software?

Get the facts on radio traffic system integrations. Not all software has the ability to…

MarketronDecember 30, 2024

Industry Trends

How to Address Transparency in CTV and OTT Advertising

Why Should Radio Stations Prioritize Advertiser Electronic Payment Adoption in 2025?

4 Strategies for Improving Digital Advertising Margins

Radio’s Local Business Advertising Toolkit for Digital

Why Radio and Digital Advertising Should Look Beyond Generational Targeting

Tips on Managing Collections with Smart Technology

The Top Operational Challenges for Local Radio Selling

How Marketron Traffic and Marketron NXT Propel Success for Enterprise Radio Companies

5 Benefits of Electronic Payments Integrated with Your Traffic System

Is Your Radio Traffic System Really Capable of Integrating with Other Software?

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