Blog & ResourcesIndustry TrendsProduct & Support Radio Traffic Platform Consulting Solutions from Marketron Learn about radio traffic platform consulting solutions Marketron offers and how you can make your…MarketronSeptember 20, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support CTV Advertising Is Exploding; Sell It with Marketron NXT CTV advertising is a fast-growing segment of local media sales. Explore how you can use…MarketronSeptember 14, 2023
Blog & ResourcesIndustry TrendsProduct & Support Radio Traffic Platforms: Why We’re Investing in and Innovating This Technology Learn why Marketron is investing in and innovating radio traffic platforms to ensure the industry…MarketronSeptember 14, 2023
Blog & ResourcesIndustry Trends Hispanic Populations and Radio: Why It’s a Great Tactic for Reaching This Growing Demographic Hispanic populations are devoted radio listeners, which makes them a great audience for targeted radio…MarketronAugust 25, 2023
Blog & ResourcesIndustry Trends TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement? Find out the difference between TV households and TV-accessible households and why this change matters…MarketronAugust 15, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends The Ultimate Guide to Digital Sales Compensation for Media Companies Read the ultimate guide to digital sales compensation for media companies. Get insights for how…MarketronAugust 8, 2023
Blog & ResourcesIndustry Trends What’s Radio’s Competitive Edge in 2023? It’s the Local Appeal and Trust Radio ad sales continue to be an important channel for advertisers. Its biggest appeal is…MarketronAugust 2, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 Local Ad Revenue Revised Projections: What Local Media Sellers Need to Know Review the updated 2023 local ad revenue projections from BIA. Learn what these changes mean…MarketronJuly 28, 2023
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesIndustry TrendsProduct & Support The Modern Traffic Department: How Optimized, Innovative Technology Meets Your Needs for Now and the Future Download our new e-book on the modern traffic department. Explore what a radio traffic system…MarketronJuly 12, 2023