Blog & ResourcesIndustry Trends Why Local Advertising Creative Needs More Empathy: Helping Advertisers Connect with Audiences Local advertising creative should connect companies with customers through empathy. Check out these tips on…MarketronMay 18, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Media Company Easy to Do Business With? A Look at What Could be Derailing Relationships Being easy to do business with matters to your advertisers. Find out what may be…MarketronApril 27, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends Are Sales Best Practices Documented or Only in Sellers’ Heads? Documenting sales best practices is key to driving better performance and consistency. Find out how…MarketronApril 27, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 NAB Show Recap: Trends and Insights for Local Media Sellers Check out our NAB 2023 recap with insights and trends for local media sellers. Explore…MarketronApril 24, 2023
Blog & ResourcesIndustry Trends Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them A new study revealed new streaming ad formats perform better than others. Find out what…MarketronApril 17, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023
Blog & ResourcesIndustry TrendsProduct & Support Why Media Companies Can’t Afford to Ignore Changes in the Payment Industry Learn why the media industry can no longer afford to ignore changes in the payment…MarketronApril 12, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends The State of Media Sales Reports: Breaking Down the Findings from 2022 Get the latest details on the state of media sales as we break down the…MarketronMarch 27, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Current Economic Signals: What Local Media Sellers Need to Know Current economic signals are mixed. In this post, find out the current situation and what…MarketronMarch 23, 2023
Blog & ResourcesIndustry TrendsProduct & Support Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales New data reveals that linear TV outperforms all types of media. Find out how this…MarketronMarch 16, 2023