Blog & ResourcesIndustry Trends TV Households vs. TV-Accessible Households: What’s the Difference, and Why Does It Matter in Measurement? Find out the difference between TV households and TV-accessible households and why this change matters…MarketronAugust 15, 2023
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local TV Must Do More with Less with Technology to Bridge the Gap Local TV is striving to be more efficient in its operations. Dong more with less…MarketronJune 9, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends 2023 NAB Show Recap: Trends and Insights for Local Media Sellers Check out our NAB 2023 recap with insights and trends for local media sellers. Explore…MarketronApril 24, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Improving Sales Efficiency with an Integrated Platform An integrated, comprehensive media sales platform accelerates sales efficiency. Find out about the value this…MarketronFebruary 21, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023