Find out the difference between TV households and TV-accessible households and why this change matters…
MarketronAugust 15, 2023
Local TV is striving to be more efficient in its operations. Dong more with less…
MarketronJune 9, 2023
Check out our NAB 2023 recap with insights and trends for local media sellers. Explore…
MarketronApril 24, 2023
In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
An integrated, comprehensive media sales platform accelerates sales efficiency. Find out about the value this…
MarketronFebruary 21, 2023
The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates
Automation is valuable for local TV ad sellers. A TV sales platform that enables this…
MarketronFebruary 6, 2023
Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
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