Digital Archives - Marketron Broadcast Solutions

Blog & Resources For Sales Managers Industry Trends

Digital-First vs. Radio-First? Why Not Local-First?

The new strategy for radio doesn’t need to choose between digital-first or radio-first. Instead, the…

MarketronMarch 25, 2025

Blog & Resources Industry Trends

Why Radio and Digital Advertising Should Look Beyond Generational Targeting

Generational targeting can have biases and misconceptions. Learn why it shouldn’t be the only targeting…

MarketronFebruary 7, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

The Top Operational Challenges for Local Radio Selling

Local radio selling faces many operational challenges. Explore how to overcome these with streamlined processes…

MarketronJanuary 24, 2025

Blog & Resources For Sales Managers Product & Support

Should Salespeople Have Access to Your Radio Traffic System?

Explore the pros and cons of enabling access for sellers to your radio traffic system.…

MarketronOctober 9, 2024

Blog & Resources For Sales Managers Industry Trends

Political Advertising Update: What Radio Needs to Do Right Now

Radio stations have opportunities to gain more political advertising after surprising shakeups in the 2024…

MarketronJuly 22, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

New data confirms that AM/FM radio ads lift website traffic. It’s one more reason why…

MarketronApril 24, 2024

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

The advertising landscape is changing. It may be time to evolve your local media sales…

MarketronNovember 3, 2023

Blog & Resources For Sales Managers Product & Support

Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital

Marketron NXT integrates with radio traffic systems, enabling linear and digital tactics on one proposal…

MarketronOctober 31, 2023

Blog & Resources Industry Trends Product & Support

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…

MarketronJuly 24, 2023

Digital

Digital-First vs. Radio-First? Why Not Local-First?

Why Radio and Digital Advertising Should Look Beyond Generational Targeting

The Top Operational Challenges for Local Radio Selling

Should Salespeople Have Access to Your Radio Traffic System?

Political Advertising Update: What Radio Needs to Do Right Now

AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

Is Your Local Media Sales Model Obsolete? Evolve It with These Changes

Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital

TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions

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