TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…
MarketronJuly 24, 2023
Documenting sales best practices is key to driving better performance and consistency. Find out how…
MarketronApril 27, 2023
In 2024, local TV media sellers have an opportunity to capture more political dollars. It…
MarketronApril 14, 2023
Kick off the new year with these strategies to grow your third-party digital sales in…
MarketronJanuary 2, 2023
AM/FM radio advertising plays a significant role in creating and converting demand. Find out how…
MarketronSeptember 15, 2022
New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…
MarketronMay 24, 2022
Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…
MarketronMay 23, 2022
With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…
MarketronMarch 1, 2022
The digital-linear convergence is here for broadcast media companies. How can you ensure you gain…
MarketronOctober 21, 2021
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