Blog & ResourcesFor Sales ManagersIndustry Trends Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…MarketronJanuary 23, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Local Media Sales Model Obsolete? Evolve It with These Changes The advertising landscape is changing. It may be time to evolve your local media sales…MarketronNovember 3, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Marketron NXT Feature Spotlight: Traffic System Integration Connects Linear and Digital Marketron NXT integrates with radio traffic systems, enabling linear and digital tactics on one proposal…MarketronOctober 31, 2023
Blog & ResourcesIndustry TrendsProduct & Support TV Advertisers Demand Common Linear and Digital Metrics: Explore the Challenges and Solutions TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…MarketronJuly 24, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Media Company Easy to Do Business With? A Look at What Could be Derailing Relationships Being easy to do business with matters to your advertisers. Find out what may be…MarketronApril 27, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends Are Sales Best Practices Documented or Only in Sellers’ Heads? Documenting sales best practices is key to driving better performance and consistency. Find out how…MarketronApril 27, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Ways to Grow Third-Party Digital Sales in 2023 Kick off the new year with these strategies to grow your third-party digital sales in…MarketronJanuary 2, 2023
Blog & ResourcesIndustry TrendsProduct & Support Study Reveals AM/FM Radio Advertising Helps Brands Create and Convert Demand AM/FM radio advertising plays a significant role in creating and converting demand. Find out how…MarketronSeptember 15, 2022
Industry Trends New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…MarketronMay 24, 2022