Industry Trends New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…MarketronMay 24, 2022
Blog & ResourcesIndustry TrendsProduct & Support Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…MarketronMay 23, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Radio Spot Dynamic Pricing Can Grow Revenue Even as Ad Spend Stays Flat With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…MarketronMarch 1, 2022
Blog & ResourcesProduct & Support The Digital-Linear Convergence Is Here The digital-linear convergence is here for broadcast media companies. How can you ensure you gain…MarketronOctober 21, 2021
Blog & ResourcesIndustry Trends Radio Ad Revenue Expected to Decrease in 2022: How You Can Close the Gap Radio ad revenue in 2022 is forecasted to drop. Find out how you can close…MarketronOctober 19, 2021
Blog & ResourcesFor Sales Managers How to Pay Commission on Digital Sales: 4 Secrets to Success Get the scoop on how these four digital sales commission strategies ensure success for your…MarketronApril 15, 2021
Blog & ResourcesFor Sales ManagersIndustry Trends Want to Boost Digital Sales? Why Training Is Key to Success The recent 2020 RAB-Borrell Digital Benchmark report found that training existing sales reps is the…MarketronMarch 2, 2021