Digital Archives

Blog & Resources For Sales Managers Industry Trends

What the Supreme Court’s Coordinated Spending Ruling Means for Political Ad Revenue at Your Station

Learn about the industries spending the most on radio OTA spots for the rest of…

MarketronJune 30, 2026

Blog & Resources For Sales Managers Industry Trends

The Top 5 Biggest Industry Spenders on Radio OTA Spots for the Rest of 2025

Learn about the industries spending the most on radio OTA spots for the rest of…

MarketronSeptember 15, 2025

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Blog & Resources Industry Trends Product & Support

5 Broadcast Traffic System Features You May Be Overlooking

Broadcast traffic systems deliver many features, but there may be a few you didn’t realize…

MarketronAugust 14, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

Radio Sales Challenges Need Modern Solutions

Radio sales are facing unique challenges. There’s no easy solution, but modern technology provides strong…

MarketronAugust 8, 2025

Blog & Resources For Sales Managers Industry Trends

Digital-First vs. Radio-First? Why Not Local-First?

The new strategy for radio doesn’t need to choose between digital-first or radio-first. Instead, the…

MarketronMarch 25, 2025

Blog & Resources Industry Trends

Why Radio and Digital Advertising Should Look Beyond Generational Targeting

Generational targeting can have biases and misconceptions. Learn why it shouldn’t be the only targeting…

MarketronFebruary 7, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

The Top Operational Challenges for Local Radio Selling

Local radio selling faces many operational challenges. Explore how to overcome these with streamlined processes…

MarketronJanuary 24, 2025

Blog & Resources For Sales Managers Product & Support

Should Salespeople Have Access to Your Radio Traffic System?

Explore the pros and cons of enabling access for sellers to your radio traffic system.…

MarketronOctober 9, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

New data confirms that AM/FM radio ads lift website traffic. It’s one more reason why…

MarketronApril 24, 2024

Blog & Resources For Sales Managers Industry Trends

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…

MarketronJanuary 23, 2024

Digital

What the Supreme Court’s Coordinated Spending Ruling Means for Political Ad Revenue at Your Station

The Top 5 Biggest Industry Spenders on Radio OTA Spots for the Rest of 2025

Radio Sales Challenges Need Modern Solutions

Digital-First vs. Radio-First? Why Not Local-First?

Why Radio and Digital Advertising Should Look Beyond Generational Targeting

The Top Operational Challenges for Local Radio Selling

Should Salespeople Have Access to Your Radio Traffic System?

AM/FM Radio Ads Lift Website Traffic, Demonstrating the Value of Linear + Digital

Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This

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