Transparent digital advertising reporting is critical to explaining performance and gaining renewals. Find out what…
MarketronDecember 8, 2023
Brands are returning to traditional advertising. Learn how to capture their local advertising spend on…
MarketronNovember 3, 2023
Marketron NXT integrates with radio traffic systems, enabling linear and digital tactics on one proposal…
MarketronOctober 31, 2023
TV advertisers want common linear and digital metrics. As the landscape has evolved, so has…
MarketronJuly 24, 2023
New data illustrates that TV ads have a “halo effect” for driving more online traffic.…
MarketronJune 2, 2023
Documenting sales best practices is key to driving better performance and consistency. Find out how…
MarketronApril 27, 2023
Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…
MarketronOctober 20, 2022
Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…
MarketronAugust 15, 2022
Follow us
