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MarketronJune 2, 2023
Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…
MarketronOctober 20, 2022
Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…
MarketronAugust 15, 2022
OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…
MarketronJune 24, 2022
Sales professionals need technology built for them. These sales growth platform features empower your team,…
MarketronMarch 15, 2022
Optimizing rates and revenue for linear ad spots is only scalable and effective when you…
MarketronMarch 9, 2022
With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…
MarketronMarch 1, 2022
Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…
MarketronFebruary 23, 2022
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