Blog & ResourcesIndustry TrendsProduct & Support Linear TV Outperforms Other Media: Breaking Down the Latest Data and How to Leverage It to Fuel Spot Sales New data reveals that linear TV outperforms all types of media. Find out how this…MarketronMarch 16, 2023
Blog & ResourcesIndustry Trends How Will National Advertisers Leverage Local TV Advertising in 2023? National advertisers spend money on local TV advertising. Explore trends and ways to increase this…MarketronFebruary 15, 2023
Blog & ResourcesIndustry TrendsProduct & Support Why Radio and TV Advertisers Should Look Beyond Generational Targeting Generational targeting related to programming placement is in need of a revamp for TV and…MarketronSeptember 22, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesIndustry TrendsProduct & Support How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In Local TV news has high engagement and trust. Find tips in this post for leveraging…MarketronMay 23, 2022
Industry Trends Younger Demographics Trust Local News the Most. What Are the Opportunities for Advertisers? Young Americans trust local news the most. What are your local opportunities to connect with…MarketronSeptember 16, 2021