OTA Archives - Marketron Broadcast Solutions

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

Blog & Resources For Sales Managers Industry Trends Product & Support

As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers

As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…

MarketronJuly 12, 2022

OTA TV Ad Revenue

Blog & Resources For Sales Managers Product & Support

The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology

Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…

MarketronJune 27, 2022

broadcast TV growth

Blog & Resources For Sales Managers Industry Trends

After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth?

Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…

MarketronJune 24, 2022

Audio Trends Update: The Good and Not So Good News for Broadcast Radio

Blog & Resources For Sales Managers Industry Trends

Audio Trends Update: The Good and Not-So-Good News for Broadcast Radio

New audio trends data paints a mostly positive picture for broadcast radio. We break down…

MarketronMay 23, 2022

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Blog & Resources For Sales Managers Industry Trends

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…

MarketronFebruary 23, 2022