Blog & ResourcesIndustry TrendsProduct & Support Key Strategies to Win Over Local Businesses Not Buying Digital from You Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…MarketronMarch 21, 2024
Blog & ResourcesIndustry TrendsProduct & Support 2024 Political Advertising Opportunities for Local Media Companies Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…MarketronMarch 5, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends Broadcast Radio Reaches More Young Consumers Than TV: Make Sure Your Advertisers Know This New data concludes that broadcast radio reaches more young consumers than TV. It’s another argument…MarketronJanuary 23, 2024
Blog & ResourcesIndustry TrendsProduct & Support Audio Ads Outperform Video for Attention and Recall: Using Both for Advertiser Campaigns Offers Maximum Results New data suggests audio ads outperform video. Using both tactics in a campaign for local…MarketronOctober 26, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns The 2024 election will bring lots of local ad dollars. Find out what features your…MarketronOctober 11, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support CTV Advertising Is Exploding; Sell It with Marketron NXT CTV advertising is a fast-growing segment of local media sales. Explore how you can use…MarketronSeptember 14, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Digital Advertising Makes Radio Stronger: Tips for Media Companies on How to Deliver Digital and Radio Advertising Recommendations Get tips on how to deliver digital and radio advertising recommendations to local businesses. Ad…MarketronAugust 30, 2023
Blog & ResourcesIndustry Trends Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…MarketronJune 26, 2023
Blog & ResourcesIndustry Trends Unique Ad Formats Drive Engagement in Streaming: How Broadcast TV Can Leverage Them A new study revealed new streaming ad formats perform better than others. Find out what…MarketronApril 17, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now In 2024, local TV media sellers have an opportunity to capture more political dollars. It…MarketronApril 14, 2023