Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesProduct & Support Case Study: Meridian Media Lands $100K Advertiser with Marketron NXT Find out how Meridian Media found third-party digital success with Marketron NXT and its robust…MarketronJanuary 11, 2023
Blog & ResourcesProduct & Support Case Study: Krystal Media Finds Third-Party Digital Success with Marketron NXT Read the case study featuring Krystal Media to learn how they use Marketron NXT for…MarketronJanuary 6, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Ways to Grow Third-Party Digital Sales in 2023 Kick off the new year with these strategies to grow your third-party digital sales in…MarketronJanuary 2, 2023
Blog & ResourcesProduct & Support Case Study: Lost Coast Communications Extends Reach and Targeting for Local Advertisers with Marketron NXT Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…MarketronOctober 31, 2022
Blog & ResourcesIndustry Trends Addressable TV Advertising: How It Works and Why It Matters Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…MarketronOctober 20, 2022
Blog & ResourcesIndustry Trends Third-Party Cookies’ End Delayed by Google, but You Should Still Prepare for It Google delayed the end of third-party cookies in 2023, but media companies should still prepare…MarketronOctober 20, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support TVB Forward Conference: TV Ad Trends Ahead for 2023 The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…MarketronSeptember 30, 2022
Blog & ResourcesIndustry Trends TV Advertising Is the Top Influencer in the Purchase Funnel New data reveals that TV advertising is the top influencer at all stages of the…MarketronJuly 21, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022