Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…
MarketronJanuary 26, 2023
Read the case study featuring Krystal Media to learn how they use Marketron NXT for…
MarketronJanuary 6, 2023
Kick off the new year with these strategies to grow your third-party digital sales in…
MarketronJanuary 2, 2023
Lost Coast Communications extends reach and targeting for local advertisers with Marketron NXT third-party digital.…
MarketronOctober 31, 2022
Find out what addressable TV advertising is and how it’s changing the way advertisers purchase…
MarketronOctober 20, 2022
Google delayed the end of third-party cookies in 2023, but media companies should still prepare…
MarketronOctober 20, 2022
The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…
MarketronSeptember 30, 2022
New data reveals that TV advertising is the top influencer at all stages of the…
MarketronJuly 21, 2022
As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…
MarketronJuly 12, 2022
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