Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…
MarketronAugust 8, 2022
Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…
MarketronJune 27, 2022
Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…
MarketronJune 24, 2022
With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…
MarketronMarch 1, 2022
Download A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies. Learn about…
MarketronFebruary 23, 2022
Follow us
