Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…
MarketronJune 27, 2022
Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…
MarketronMay 31, 2022
Optimizing rates and revenue for linear ad spots is only scalable and effective when you…
MarketronMarch 9, 2022
With radio ad spending staying mostly flat, radio spot dynamic pricing can deliver revenue growth…
MarketronMarch 1, 2022
Dynamic pricing for TV advertising can be an excellent strategic direction for stations’ salespeople to…
MarketronDecember 1, 2021
Learn how Beasley Media Group leverages Marketron integration capabilities to increase revenue opportunities and save…
MarketronNovember 30, 2021
Find out how BAS Broadcasting & Digital increased revenue with Marketron NXT third-party digital advertising…
MarketronOctober 22, 2021
Unsold ad inventory impacts your bottom line. Explore how to minimize this by using dynamic…
MarketronAugust 30, 2021
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