Blog & ResourcesIndustry TrendsProduct & Support Key Strategies to Win Over Local Businesses Not Buying Digital from You Local businesses aren’t always buying digital from radio ad sellers. Get insights in this post…MarketronMarch 21, 2024
Blog & ResourcesIndustry TrendsProduct & Support SMBs and CTV Advertising: Ideas to Capture Increased Spending for This Tactic Advertisers are shifting money to CTV advertising, including SMBs. Learn about best practices for SMBs…MarketronMarch 14, 2024
Blog & ResourcesIndustry TrendsProduct & Support 2024 Political Advertising Opportunities for Local Media Companies Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share…MarketronMarch 5, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Smaller Radio Station Markets See High Growth in Digital Ad Sales: How You Can Achieve the Same The latest RAB-Borrell digital sales for radio benchmarking report revealed that small radio stations saw…MarketronFebruary 28, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local Media Company Revenue Technology: Best-of-Breed or Integrated Platforms? Explore media company revenue technology options. Review the differences between best-of-breed and consolidated platforms.MarketronFebruary 12, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 2024 Radio Revenue Outlook Explore the projections for radio revenue in 2024. View data, trends and takeaways on what…MarketronJanuary 29, 2024
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Managed Service Fees and Monthly Minimums Impact Your Digital Advertising Sales Margins Managed service fees and monthly minimums can impact digital advertising sales margins. Protect your profits…MarketronJanuary 17, 2024
Blog & ResourcesFor Sales ManagersIndustry Trends The Gap Between Attention and Ad Spend Creates Opportunities for Local Media Sellers Attention and ad spend don’t always correlate. New data suggests opportunities for local media sellers…MarketronJanuary 2, 2024
Blog & ResourcesProduct & Support Are You Getting the Most of Your Radio Traffic Software? Your radio traffic software is the hub of operations. However, your platform may not be…MarketronDecember 21, 2023
Blog & ResourcesFor Sales ManagersProduct & Support How Transparent Is Your Digital Advertising Reporting? 5 Areas It Should Cover Transparent digital advertising reporting is critical to explaining performance and gaining renewals. Find out what…MarketronDecember 8, 2023