Blog & ResourcesFor Sales ManagersIndustry Trends How Local TV Can Capitalize on New Advertiser Categories Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…MarketronJune 21, 2022
Blog & ResourcesProduct & Support Marketron REV Adds Post-Campaign Analysis Feature, Bringing the Entire Linear Campaign Process into One Place Marketron REV adds a post-campaign analysis feature, bringing the entire linear campaign process into one…MarketronJune 7, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Why Managing Rates via Excel Could Be Hurting Top-Line Revenue Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…MarketronMay 31, 2022
Industry Trends New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…MarketronMay 24, 2022
Blog & ResourcesIndustry TrendsProduct & Support How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In Local TV news has high engagement and trust. Find tips in this post for leveraging…MarketronMay 23, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Audio Trends Update: The Good and Not-So-Good News for Broadcast Radio New audio trends data paints a mostly positive picture for broadcast radio. We break down…MarketronMay 23, 2022
Blog & ResourcesIndustry TrendsProduct & Support Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…MarketronMay 23, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends NAB 2022 Recap: A Look at Trending Topics from the Show NAB 2022 was a great success. Find out about all the trending topics from the…MarketronMay 10, 2022
Blog & ResourcesMarketron NewsProduct & Support Marketron Wins NAB Best of Show Awards at 2022 NAB Show Marketron won three Best of Show awards at the 2022 NAB Show. Find out why…MarketronMay 9, 2022
Blog & ResourcesProduct & Support Radio Traffic Features that Reduce Fraud Risk Without radio traffic features that ensure proper reconciliation and continuity, you could be at risk…MarketronApril 29, 2022