Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Local TV Must Do More with Less with Technology to Bridge the Gap Local TV is striving to be more efficient in its operations. Dong more with less…MarketronJune 9, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Rising Operating Costs Hit Media Companies: Find Out How Modern Technology Can Reduce Expenses Media companies’ Q1 earnings reports cited rising operating costs. Explore how technology can reduce those…MarketronJune 8, 2023
Blog & ResourcesFor Sales ManagersIndustry Trends The Evolution and Resilience of the Broadcast Media Industry: From Dinosaurs to Birds The broadcast and media industry is evolving as consumption changes. Learn how technology enables the…MarketronJune 7, 2023
Blog & ResourcesIndustry Trends TV Ads’ “Halo Effect” Drives Online Traffic for SMBs New data illustrates that TV ads have a “halo effect” for driving more online traffic.…MarketronJune 2, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Preferred Times to Narrow Dayparts: Make Data-Driven Decisions to Meet Advertiser Requirements Learn about Marketron REV capabilities regarding narrowing dayparts by preferred times for OTA spots. This…MarketronMay 30, 2023
Blog & ResourcesProduct & Support Tiered vs. Flat Processing Fees: Get the Facts on Electronic Payment Charges Find out the facts on tiered vs. flat processing fees for electronic payments. Learn why…MarketronMay 25, 2023
Blog & ResourcesIndustry Trends Why Local Advertising Creative Needs More Empathy: Helping Advertisers Connect with Audiences Local advertising creative should connect companies with customers through empathy. Check out these tips on…MarketronMay 18, 2023
Blog & ResourcesProduct & Support How to Compete for Larger Companies’ Digital Budgets: Why Being Local Matters Many media companies find it challenging to compete for larger companies’ digital budgets. Get tips…MarketronMay 10, 2023
Blog & ResourcesProduct & Support Manual vs. Cloud-Based Traffic Production Workflows Learn about manual vs. cloud-based production workflows. With the cloud, you have more flexibility and…MarketronMay 10, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Is Your Media Company Easy to Do Business With? A Look at What Could be Derailing Relationships Being easy to do business with matters to your advertisers. Find out what may be…MarketronApril 27, 2023