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Case Study: BAS Captures New Advertisers and Drives Revenue with Third-Party Digital Ad Sales Powered by Marketron NXT

By October 22, 2021March 19th, 2024No Comments1 min read

BAS Broadcasting

Family-owned media company BAS Broadcasting & Digital operates eight terrestrial radio stations and eight internet stations with 24-hour streaming across all stations. Their markets include more than 1.5 million residents in Ohio. The organization was ready to adopt third-party advertising sales to boost revenues. Streamlining and integrating with linear inventory became a challenge until they deployed Marketron NXT.

In this case study, learn how BAS achieved that integration with our cross-channel advertising platform Marketron NXT. Explore how they implemented it and how it enabled them to expand their customer base and contribute no less than $10,000 to their revenue per month.

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