2027 Budget Planning: The Business Case for Traffic as a Service
Marketron, a leading provider of broadcast traffic, revenue management, and digital advertising solutions for broadcasters
The Biggest Traffic as a Service Myths: Debunked
Selling digital video can be a challenge for broadcast media salespeople. Learn how to debunk…
MarketronAugust 12, 2026
Debunking Myths About Electronic Payments: What Radio Stations Should Know
In this article, we debunk myths associated with electronic payments for radio stations. Get the…
MarketronJuly 29, 2026
What the Supreme Court’s Coordinated Spending Ruling Means for Political Ad Revenue at Your Station
Learn about the industries spending the most on radio OTA spots for the rest of…
MarketronJune 30, 2026
Political Digital Advertising Outlook: Be Ready to Capture This Revenue
Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…
MarketronJune 26, 2026
Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership
Most stations are eager to reduce operational costs. If so, they must consider the total…
MarketronJune 4, 2026
Case Study: Prairie Wind Broadcasting
How one multi-station broadcaster went from paper invoices and full-day billing chaos to 70% electronic…
MarketronMay 28, 2026
Rate Analysis Reporting for Political Advertising Compliance
Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should…
MarketronMay 24, 2026
Radio Political Advertising: Why It Creates the Most Reach
Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…
MarketronApril 30, 2026
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