Blog & Resources Archives - Page 8 of 29 - Marketron Broadcast Solutions

Blog & Resources Industry Trends Product & Support

Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

More consumers are abandoning linear TV viewing. Filling the gap of this lost reach requires…

MarketronJune 7, 2024

Blog & Resources Industry Trends Product & Support

Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership

Most stations are eager to reduce operational costs. If so, they must consider the total…

MarketronJune 4, 2024

Blog & Resources For Sales Managers Industry Trends

Radio Advertising Boosts Campaign Performance, Making It the Perfect Complement to Digital

Radio advertising can double the effectiveness of a campaign, according to new data. Explore insights…

MarketronJune 3, 2024

Blog & Resources Industry Trends Product & Support

Why It’s Time to Restart Electronic Payment and Invoicing Adoption with Advertisers

Electronic payment and invoicing adoption can be challenging. Ramping up efforts can improve cash flow…

MarketronMay 31, 2024

Surcharging FAQs: What Media Finance Professionals Need to Know

Blog & Resources Industry Trends Product & Support

Surcharging FAQ: What Media Finance Professionals Need to Know

Check out this surcharging FAQ list for answers to your questions about levying this fee…

MarketronMay 29, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Radio receives a disproportionate amount of local advertising dollars compared to its reach and ROI.…

MarketronMay 28, 2024

Blog & Resources For Sales Managers Industry Trends Product & Support

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Q1 2024 earnings reports showed growth for local media organizations, mostly due to digital ad…

MarketronMay 16, 2024

Blog & Resources For Sales Managers Marketron News Product & Support

Marketron NXT Feature Spotlight: Multiple Campaigns Per Tactic in One Proposal

Marketron NXT now has multiple campaigns per tactic as an option for digital advertising proposals.…

MarketronMay 10, 2024

Blog & Resources For Sales Managers Industry Trends

Local Media Digital Sales Commissions: Data and Trends for 2024

See what’s new in digital sales commissions. Review trends and data regarding commissions for local…

MarketronMay 8, 2024

Blog & Resources Industry Trends Product & Support

Pre-Payments for Advertising Invoices: How It Works

Sending pre-payment requests to advertisers electronically makes it easier to receive payment before advertising schedules…

MarketronMay 3, 2024

Blog & Resources

Filling the Gaps of Declining Linear TV Reach: CTV and Radio Are a Perfect Pair

Why It’s Time to Restart Electronic Payment and Invoicing Adoption with Advertisers

Surcharging FAQ: What Media Finance Professionals Need to Know

How Can Radio Get a Bigger Share of Local Advertising Dollars?

Local Media Earnings Show Strong Q1, Leaning on Digital Ad Sales for Growth

Marketron NXT Feature Spotlight: Multiple Campaigns Per Tactic in One Proposal

Local Media Digital Sales Commissions: Data and Trends for 2024

Pre-Payments for Advertising Invoices: How It Works

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