Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Ways to Grow Third-Party Digital Sales in 2023 Kick off the new year with these strategies to grow your third-party digital sales in…MarketronJanuary 2, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Top Operational Challenges for Local TV Selling Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…MarketronDecember 1, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends What Does the Future of Audience Measurement Look Like for TV? Audience measurement for TV is changing. Explore what the future of audience measurement may look…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Optimizing Spot TV Webinar: What We Learned In this post, Marketron reviews learnings from the TVNewsCheck Optimizing Spot TV in a Non-Election…MarketronNovember 28, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Why O&O and Third-Party Digital Are Complementary, Not Competition Learn why O&O and third-party digital ad sales are complementary, not competition. Offering more tactics…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Dynamic Pricing: The Real-Time Component of Yield Management Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…MarketronNovember 14, 2022
Blog & ResourcesIndustry Trends Trends in Sports Betting Advertising: What Does the Playing Field Look Like in 2023? Learn about the latest sports betting advertising trends. It’s an attractive category for digital and…MarketronNovember 14, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Recruitment Advertising Q&A: More Insights from Experts Marketron answers more recruitment advertising questions from attendees of our recent Hiring Minds webinar. Get…MarketronNovember 4, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Gambling Digital Ads: Bet on This Category to Drive Revenue Gambling digital ads can create a new revenue stream for your station. Find out how…MarketronOctober 31, 2022
Blog & ResourcesIndustry Trends What Your Advertisers Need to Know About Gen Z Buyers Gen Z buyers are becoming a powerful demographic. Find out what your advertisers need to…MarketronOctober 24, 2022