Blog & ResourcesIndustry TrendsProduct & Support How Targeting Changes with NextGen TV NextGen TV is changing the landscape for TV advertising. With new targeting capabilities, it’s an…MarketronAugust 8, 2022
Blog & ResourcesIndustry Trends TV Advertising Is the Top Influencer in the Purchase Funnel New data reveals that TV advertising is the top influencer at all stages of the…MarketronJuly 21, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support As Traditional Media Ad Revenue Dwindles, Digital Fills the Gap for Broadcast Sellers As traditional media ad revenue dwindles, broadcast sellers can fill the gap with third-party digital.…MarketronJuly 12, 2022
Blog & ResourcesIndustry Trends Political Advertising Strategies for Media Sellers: Q&A As a follow-up to our political advertising webinar, here are more political advertising strategies for…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesIndustry Trends Data Reveals Radio Listeners Have High Purchase Intent, Proving the Importance of the Channel New data on AM/FM radio listeners reports that this group has high purchase intent. That’s…MarketronJune 29, 2022
Blog & ResourcesIndustry Trends Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars Video ad spend is on track to grow 26% in 2022, with CTV being the…MarketronJune 29, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV? OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends How Local TV Can Capitalize on New Advertiser Categories Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…MarketronJune 21, 2022