Blog & ResourcesProduct & Support What Multifactor Authentication Is and Why It Matters Wondering what multifactor authentication is and why it matters? We explain MFA in this post…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesProduct & Support Marketron REV Adds Post-Campaign Analysis Feature, Bringing the Entire Linear Campaign Process into One Place Marketron REV adds a post-campaign analysis feature, bringing the entire linear campaign process into one…MarketronJune 7, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Why Managing Rates via Excel Could Be Hurting Top-Line Revenue Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…MarketronMay 31, 2022
Blog & ResourcesIndustry TrendsProduct & Support How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In Local TV news has high engagement and trust. Find tips in this post for leveraging…MarketronMay 23, 2022
Blog & ResourcesIndustry TrendsProduct & Support Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…MarketronMay 23, 2022
Blog & ResourcesMarketron NewsProduct & Support Marketron Wins NAB Best of Show Awards at 2022 NAB Show Marketron won three Best of Show awards at the 2022 NAB Show. Find out why…MarketronMay 9, 2022
Blog & ResourcesProduct & Support Radio Traffic Features that Reduce Fraud Risk Without radio traffic features that ensure proper reconciliation and continuity, you could be at risk…MarketronApril 29, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Implementing Third-Party Digital Is Easy-Breezy If fear of a complex deployment is keeping you from implementing third-party digital, you’ll be…MarketronApril 27, 2022