Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesIndustry TrendsProduct & Support What Is an Effective Rate, and Why Does It Matter in Payment Processing? Find out what effective rate is and how to calculate it. Learn about why it…MarketronJanuary 25, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Pay for Performance Streamlines Local TV Ad Buying and Selling Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…MarketronJanuary 18, 2023
Blog & ResourcesIndustry TrendsProduct & Support Why SEM Campaign Execution Should Be Part of Your Cross-Channel Advertising Platform SEM is a critical digital advertising tactic. Your cross-channel advertising platform should include SEM campaign…MarketronJanuary 15, 2023
Blog & ResourcesCase StudiesProduct & Support Case Study: Hub City Radio Wins Six-Figure Digital Account Using Marketron NXT In this case study, find out how Hub City Radio won a six-figure third-party digital…MarketronJanuary 13, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…MarketronJanuary 12, 2023
Blog & ResourcesCase StudiesProduct & Support Case Study: Meridian Media Lands $100K Advertiser with Marketron NXT Find out how Meridian Media found third-party digital success with Marketron NXT and its robust…MarketronJanuary 11, 2023
Blog & ResourcesFor Sales ManagersProduct & Support Smarter SEM Campaign Selling with NXT Learn about smarter SEM campaign selling with Marketron NXT, a cross-channel platform designed for media…MarketronJanuary 10, 2023
Blog & ResourcesCase StudiesProduct & Support Case Study: Krystal Media Finds Third-Party Digital Success with Marketron NXT Read the case study featuring Krystal Media to learn how they use Marketron NXT for…MarketronJanuary 6, 2023