Dynamic pricing is the real-time component of yield management. Find out why it’s so valuable…
MarketronNovember 14, 2022
Gambling digital ads can create a new revenue stream for your station. Find out how…
MarketronOctober 31, 2022
Learn about cannabis digital advertising options. Find out how to execute it legally and in…
MarketronOctober 12, 2022
The TVB Forward Conference provided many insights on the trends impacting TV advertising. Read our…
MarketronSeptember 30, 2022
Learn about the difference between data APIs and order APIs and how they can support…
MarketronSeptember 27, 2022
Full visibility across all advertising tactics can be murky. Data consolidation across linear, O&O and…
MarketronAugust 15, 2022
Marketron has introduced the ROI Calculator to help broadcast media companies forecast OTA and digital…
MarketronAugust 8, 2022
The key to better pipeline management for sales organizations is data. Without easy access to…
MarketronAugust 1, 2022
Does your sales team effectively integrate digital and radio sales? Find out what success looks…
MarketronJuly 15, 2022
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